Execution, Not Advisory

SLG was founded by Marwan Almsoti, an entrepreneur and strategic consultant with hands-on market experience across multiple industries and academic expertise in entrepreneurship and marketing.

He was joined by Rabih Darwish, a doctoral researcher at Chalmers University of Technology in Technology Management and Economics, specializing in scaling and internationalization. Based in Sweden, his research underpins how SLG approaches market entry: as a structured, evidence-led process rather than an improvisation.

We've enabled European and GCC-based clients—particularly Nordic companies—to successfully expand into the complex Saudi market and beyond. Our support spans market-entry strategy, brand and business model design, partner enablement, and go-to-market execution.

As success stories multiplied, so did the team—expanding to include seasoned subject matter experts from various sectors, all united by a shared commitment: turning smart ideas into strategic outcomes. Today, SLG stands as a trusted growth partner.